Generate captions without inventing claims

A good caption sounds like you, fits the platform and tells the truth. A bad one invents claims. This guide shows how to write captions that work, and how to use the Image caption generator without letting it, or you, make things up about your product.

Start from what is really there

The tool looks at your image and writes about what is visible. That's the safe starting point. Anything beyond the picture — what the product is made of, a discount, an award, a result — should come from you, and you should only add what is true.

The brand context field exists for this. Facts you type there are treated as the only brand facts. Facts you leave out won't be invented on purpose, but you should still read every caption before you post.

Match the platform

• Instagram: short, visual, conversational. A line or two plus a question works well.
• LinkedIn: a little more context and a professional tone. One clear takeaway.
• Pinterest: describe what it is and what someone can do with it. Search-friendly wording helps here.
• General: neutral, usable almost anywhere.

Presets guide tone and length. They are not rules from the platforms.

Pick a tone

Friendly, professional and playful each change word choice and rhythm. Generate once, then keep the option that sounds most like you and edit the rest of it.

What not to claim

Never post a caption that implies something you can't back up. Common traps:

• Discounts, prices or limited-time offers that don't exist.
• Certifications, awards or "as seen in" claims.
• Ingredients, materials or sourcing you haven't confirmed.
• Results ("lose weight", "double your sales") or comparisons with competitors.
• Partnerships or endorsements.

If a generated caption includes any of these, delete or rewrite it.

A worked example

Photo: a handmade ceramic mug on a desk. Brand context you typed: "Small studio, each mug is made by hand."

• Safe: "Each mug starts as a lump of clay and ends up on your desk. Which colour would you pick?"
• Unsafe: "Our award-winning, dishwasher-safe mugs are 20% off today only!" — it invents an award, a care claim and a discount.

(Example written for this guide.)

Hashtags and calls to action

Hashtags in the tool are suggestions, not data from a trending list. Use a few that really describe the post. Calls to action work best when they ask for something simple: a comment, a save, a visit to a page you control.

Using the options

The tool returns three distinct captions and a short version. Each one has its own copy button. Mix and match: take the opening of one and the ending of another.

Before you post

1. Check every factual statement against what you know is true.
2. Check names, spelling and links.
3. Read it aloud. If it doesn't sound like you, change it.